Culture is always the brief
Aesthetic + Function
Brand & Strategy Development, Design System, Creative Direction & Typeface
This is a selection, not the archive: a glimpse of recent identities, typefaces and tools.
Full case studies, process and results are shared privately. Ask, and I’ll walk you through them.
This is a selection, not the archive:
a glimpse of recent identities, typefaces and tools.
Full case studies, process and results are shared privately.
Ask, and I’ll walk you through them.
→ AS-SEMBLY – Type design still feels locked behind expert software; it should feel as immediate as drawing. A browser tool for building fonts from pixels. Draw letters, distort them with shapes and liquid effects, preview words live, then export a working font.
→ MCC – Music is felt, not seen; the brand needed a way to make rhythm visible. A music creation and consulting agency. The identity turns rhythm into Morse-code dots, a system that runs from static layouts to generative motion.
→ AS-TRO – Most sans-serifs choose between function and character; this one refuses to choose. A contemporary sans in nine weights, from Thin to Black. Its plain structure has a sharp graphic edge, and it moves from text to display. The heavier it gets, the more space it takes.
→ VIRTEX – In motorsport, credibility is earned on track, so a simulator brand has to look engineered, not imagined. Identity for an F1-grade simulation company that bridges virtual engineering and real-world racing, with precision as the visual language.
→ BUTTER – Belgian baking is rich in heritage but stuck in nostalgia; it deserved a modern voice without losing its soul. A Belgian bakery reinventing the gâteau de voyage. Bold type, expressive patterns and bright colour turn an everyday treat into something people remember.
→ PAULETTE – Wellness branding all looks the same, soft, green and earnest; juice could be bold instead. Cold-pressed juice, numbered. Each recipe gets its own bespoke numeral, replacing wellness clichés with a graphic language that makes nutrition feel cultural.
→ AS-SEMBLY – Type design still feels locked behind expert software; it should feel as immediate as drawing. A browser tool for building fonts from pixels. Draw letters, distort them with shapes and liquid effects, preview words live, then export a working font.
→ MCC – Music is felt, not seen; the brand needed a way to make rhythm visible. A music creation and consulting agency. The identity turns rhythm into Morse-code dots, a system that runs from static layouts to generative motion.
→ AS-TRO – Most sans-serifs choose between function and character; this one refuses to choose. A contemporary sans in nine weights, from Thin to Black. Its plain structure has a sharp graphic edge, and it moves from text to display. The heavier it gets, the more space it takes.
→ VIRTEX – In motorsport, credibility is earned on track, so a simulator brand has to look engineered, not imagined. Identity for an F1-grade simulation company that bridges virtual engineering and real-world racing, with precision as the visual language.
→ BUTTER – Belgian baking is rich in heritage but stuck in nostalgia; it deserved a modern voice without losing its soul. A Belgian bakery reinventing the gâteau de voyage. Bold type, expressive patterns and bright colour turn an everyday treat into something people remember.
→ PAULETTE – Wellness branding all looks the same, soft, green and earnest; juice could be bold instead. Cold-pressed juice, numbered. Each recipe gets its own bespoke numeral, replacing wellness clichés with a graphic language that makes nutrition feel cultural.